I LOVE a bit of colour. Actually, a LOT of colour. Colourful things brighten up any grey day and inspire me. So, when I heard about Colour Saturday, I was intrigued.
Colour Saturday is tomorrow, December 5, and is the invention of online retailer Notonthehighstreet.com, as a celebration of small, creative, independent businesses – the very people they work with on their website. The day is dedicated to celebrating the value these small, creative businesses bring to their customers, and their importance in fostering growth for the economy.
So, Notonthehighstreet have placed these fab, interactive, brightly coloured Christmas trees in a few cities, showcasing products and stories from NOTHS partners. This one was unveiled in Edinburgh this week, and stands five-metres high, with 43 light boxes. You can find it in the Grassmarket area. Others are in Manchester and London.
So, it’s an awareness campaign really, of the fact that all these fab independent brands can be found on NOTHS, which, I have to admit, is one of my favourite e-commerce sites out there. You can join in the campaign on social media in an interactive competition for thoughtful gifts via the Colour Saturday instagram, @ColourSaturday.
To #win this personalised ‘likes’ print from @rosierobins, tell which friend you’d give it to and at least three things they love. Rosie Robins was founded after a team of graphic designers couldn’t find the on-trend personalised cards and posters they wanted. Now based in Hertfordshire, they create their own range of beautiful and unique designs. #ColourSaturday
“The UK is globally recognised for its entrepreneurial spirit, ” says Simon Belsham, CEO, NOTHS. “Now, more than ever, we’re seeing some of the world’s most innovative design-led businesses originate here. So, at a time of year increasingly synonymous with mass consumption, embodied by events like Black Friday, we wanted to shine a light on the heart of our creative industries by launching a day to celebrate them and their value.
“We hope it will be a day in the festive calendar for years to come, and a moment to reflect on the tens of thousands of creative entrepreneurs, from designers, to makers; knitters, potters and carpenters, to engravers and illustrators, who put human values and skills back into the gifting season.”
Belinda Roberts is one of NOTHS’s Scottish partners. Based in Edinburgh, she owns Marvellous Mustard, the only global producer of mustard making kits (how on earth did she decide on this idea, I wonder, but I like it!).
“Our aim is to revolutionise the mustard market, and to encourage people to use mustard for cooking, as well as a condiment,” says Belinda. “As a small creative business, it’s incredible to have a day like Colour Saturday which recognises the work and creativity embodied in Edinburgh ,and all across the UK.”
I’m still not sure what exactly the concept is, but if it makes a few of us buy locally, rather than consume from chain stores etc, then I think that’s it, agreed? And it’s colourful. Hooray!